I see this as the Velon staking a claim to something that was just out there. I think they are trying to claim it before the media, ASO, or UCI does. I’m not sure it will work, but it seems like a good play.
I really don’t know who owns a rider’s telemetry. By telemetry, at this time, they stated that they will provide speed, cadence, power, heart rate, altitude, and acceleration data. It seems weird that your team can sell the rights to your telemetry.
What if Chris Froome jumped the gun and sold his lifetime telemetry rights last year? Does he own his telemetry. Obviously not if this goes through.
And just because Velon got some money from Infront for this, it doesn’t mean that the riders will see a penny of that. I think this group of World Tour team are looking for a way to get some income, some payback of all their expenses. As of now, their business model sucks.
It really is an interesting subject. Does the media, the race, the teams or the riders own the telemetry? I guess this means that each and every rider will have to ride with a powermeter. Do they all have to use the same one to make the comparisons valid? Who is going to calibrate these powermeters before each stage? There are lots of questions to be answered.
Anyway, I’d bet you anything this isn’t over. There is going to be a problem between the ASO, UCI and Velon. Infront is a huge, one of the world’s largest sports marketing firms. They have much deeper pockets than the ASO or UCI. That is what makes this partnership really interesting. Maybe since Infront can take these guys to the cleaners financially, they will just roll over and concede this to Velon. You never know.