Upside down Sponsorship – Old Coor’s Classic Photo

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USA Women's team before Tour of Flanders.

I have a pet peeve about cycling clothing with the lettering upside down. In my mind there isn’t an excuse for it. Above is a photo from the US Women’s Nationals Team at the Tour of Flanders. I have never seen lettering that is more wrong than this. It is upside down on the shorts. And facing up. I guess if the television shot is from the helicopter, then it is just upside down.

When I was riding for Wheaties/Schwinn, Michael Vaartens had a hook up with a Belgium clothing manufacture, so we had the clothing made there. It was a super fast turn around. When we got the clothing, all the long sleeve jerseys and skinsuits had the arms sewn on wrong. Opposite. So all the writing was upside down. I couldn’t stand it. So, I took my arms off and sewed them on correctly. We raced all Spring in some pretty horrible weather. It took at least two months before someone on the team said that our clothing was printed wrong. Then, everyone jumped in on the discussion. I didn’t say anything. A couple weeks later, there was a photo in the paper of me at some race with the printing correctly. Amazingly, someone noticed that my sleeves was sewn on right and wanted to know why my clothing was made right. I told them I just switched the arms. They all were like, “wow, what a great idea.” But, not one rider the rest of the year had their clothing altered. Guess it didn’t bother them.

An old Coor's Classic photo from Sacramento coming off the cobbles. Steve Bauer is in front in the leader's jersey. This was a criterium in Old Sacramento that had a real cobble section. Like Belgium cobble. We did this race in the evening after racing from Nevada City to Sacramento earlier in the day. It was a pretty hard day. I am sandwiched between the two East German National Team riders in gray. They only had 3 riders come to the race that year and they won the team GC overall. Pretty crazy.

Magical Shoulder Tape

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Both my shoulders are all jacked up. I’ve crashed so many times on each of them that it is mildly amazing that they even move at all. My right shoulder has been pretty bad lately. In December, I went through Salt Lake City and saw Eric Heiden. He gave me a cortisone injection and it worked unbelievably well for the past 4 months. Until now. I am waking up all through the night dozens of times. I can’t lift my arm to put on a shirt. And on my bike, it is painful when I stand.

Trudi had a shoulder injury in Europe and another soigneur from the BMC team taped it. And it worked. So, yesterday she convinced me to have it taped. There are quite a few different ways to tape it. Kinesio tape is the only tape that sticks for the duration. Anyway, I’m about one day into the “experiment” and I’m happy to say that I’m mildly pleased. I don’t understand it. I really don’t. It doesn’t seem like it is doing that much support. But it is less painful. And riding yesterday, it was 90% pain free. Sleeping is better. Not super, but better. Anyone know the real reason this works?