I have a pet peeve about cycling clothing with the lettering upside down. In my mind there isn’t an excuse for it. Above is a photo from the US Women’s Nationals Team at the Tour of Flanders. I have never seen lettering that is more wrong than this. It is upside down on the shorts. And facing up. I guess if the television shot is from the helicopter, then it is just upside down.
When I was riding for Wheaties/Schwinn, Michael Vaartens had a hook up with a Belgium clothing manufacture, so we had the clothing made there. It was a super fast turn around. When we got the clothing, all the long sleeve jerseys and skinsuits had the arms sewn on wrong. Opposite. So all the writing was upside down. I couldn’t stand it. So, I took my arms off and sewed them on correctly. We raced all Spring in some pretty horrible weather. It took at least two months before someone on the team said that our clothing was printed wrong. Then, everyone jumped in on the discussion. I didn’t say anything. A couple weeks later, there was a photo in the paper of me at some race with the printing correctly. Amazingly, someone noticed that my sleeves was sewn on right and wanted to know why my clothing was made right. I told them I just switched the arms. They all were like, “wow, what a great idea.” But, not one rider the rest of the year had their clothing altered. Guess it didn’t bother them.